We spent 10 years helping experts tell stories. Now we make those stories travel everywhere.
StoryFunnels comes from James Cook Media — a storytelling company that’s helped thousands of authors, coaches, experts and founders turn what they know into a message that moves people. We learned one thing over and over: the experts with the best story win. Not the loudest. Not the most “optimized.” The most true.
Your story is the one thing AI can’t fake — so we refused to fake it.
When generative AI arrived, every tool started spitting out content from nothing. It hallucinated. It sounded like a robot wearing a human’s name. We watched experts’ voices get flattened into slop — and we thought: that’s exactly backwards.
So we built StoryFunnels on a hard rule: the AI never invents your story. It learns it from you. Every clip, quote and article comes from your real episode, in your real words. The machine does the labor. You keep the soul.
From “tell a better story” to “tell it everywhere.”
For a decade, James Cook Media taught the craft: how to find your story and tell it well. But telling it well in one place isn’t enough anymore. Your audience is scattered across six platforms and has started asking AI for recommendations instead of Googling. A great story nobody can find changes no lives.
StoryFunnels is the other half of the craft — distribution. You bring the story; we make it show up everywhere it needs to, including inside the AI answers that are quietly becoming the new front page of the internet.
The team behind it
Sam Cook
CEO, James Cook Media
Patrick Ney
Co-host, Storytelling in the Age of AI
Ievgen Krasovytskyi
Head of Marketing, StoryFunnels
A decade of 7-figure funnels — built on the story.
StoryFunnels comes from James Cook Media, where we’ve built story-driven launches for every kind of business. The tools changed. The cornerstone never did.
building story-driven launches since 2012
sales funnels built for clients
one client’s revenue, in 10 months ($200K → $1.8M)
experts trained in our storytelling method
The clients were wildly different
The cornerstone was always the same: the story.
A few things we won’t compromise on.
Truth scales better than slop
Real beats generic every time — and now the answer engines agree.
Experts shouldn’t need a content team
If you can talk, you can build an audience. The labor should be the machine’s job.
Found > polished
The best content in the world is worthless if no human — or AI — ever sees it.
Ship fast, earn trust
We’d rather get a real thing into your hands today than a perfect thing next year.
Experts who bet on their story.
From the James Cook Media community.
“It changed my thinking about marketing. The result is just really, really good.”
“It completely redefined what marketing is for me.”
“The best value for money I have ever experienced in my life.”
“No matter where you are in your business, the system has something for you.”
We’re just getting started.
StoryFunnels ships fast — new platforms, new formats, and deeper AI-visibility tools land constantly. We’re building the engine that turns one conversation into a brand the whole internet — human and machine — can find. Come grow with us.
Bring the story. We’ll make it travel.
Start free on your next episode.
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