The Playbook

How experts get found everywhere.

Turning a podcast into content that’s everywhere — and that the AIs actually quote. Podcast growth, repurposing, and AI visibility.

Featured · AI Visibility

GEO for Podcasters: How to Get Your Show Named by AI

Your next listener is asking ChatGPT who to learn from. Here’s how to make sure your podcast is the answer — the podcaster’s guide to Generative Engine Optimization.

Jun 26, 2026 9 minRead →
Podcast Growth

Turn One Podcast Episode Into a Month of Content

You already recorded a month of content — it’s sitting in one episode. Here’s the repurposing system that turns a single recording into clips, articles, and posts without burning out.

9 min read
Podcast Growth

How to Promote Your Podcast on Instagram and Facebook

Podcast apps don’t make you famous — clips do. Here’s how to turn one episode into a week of scroll-stopping posts on Instagram and Facebook that actually send listeners.

9 min read
Podcast Growth

Should Your Podcast Be on YouTube? (Video vs. Audio)

YouTube is the biggest podcast platform nobody planned for. Here’s the honest case for video, the two ways to get on, the static-image trap that quietly kills shows, and how to decide.

9 min read
Podcasting 101

How to Get Your Podcast on Apple Podcasts (Step by Step)

The full process for submitting your show via RSS through Apple Podcasts Connect — the Apple ID catch that blocks people, the review wait, the artwork specs, and how it stays updated.

8 min read
Podcasting 101

How to Get Your Podcast on Amazon Music (and Audible)

Submit your RSS feed once to Amazon Music for Podcasters and land on Amazon Music, Audible, and Alexa in a single move. Here’s the full process — and the ownership step that trips people up.

8 min read
Podcasting 101

How to Get Your Podcast on YouTube Music (from Your RSS Feed)

YouTube turns your audio RSS feed into videos automatically — putting your show on the world’s second-biggest search engine without filming a thing. Here’s the exact process, the public-by-design catch, and how to make it count.

8 min read
Podcasting 101

How Podcast RSS Feeds Work (the Plumbing of Podcasting)

Your RSS feed is the single most important — and least understood — thing about your podcast. Here’s what it is, how it gets you onto every app, and why you should never lose control of it.

7 min read
Podcasting 101

How to Get Your Podcast on Spotify (Step by Step)

The exact, current process for submitting your podcast to Spotify via RSS — what you need first, the verification step that trips people up, and how long it really takes.

6 min read
Podcast Growth

How to Start a Podcast — and Actually Get Heard

The microphone is the easy part. Here’s the honest version: what it really takes to start a podcast people can find, and where it tends to fall apart.

9 min read

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